Google is a dominant search engine in Dubai. However, as it is advancing day by day, Google is giving a tough time to webmasters who are doing SEO in Dubai to rank their site higher in the search results to get high traffic.

Navigating Google updates, algorithm updates, and diagnosing specific causes for traffic loss can be challenging. In the past years, Google has become more aggressive, rolling out changes to their search algorithm, establishing three core updates, and a combination of more narrowly focused advancements.

If your SEO traffic in Dubai is on the decline, let's take a look at three possible reasons why and discuss how to reverse the trend heading in 2022.

Page Speed, And Core Web Vitals

Google page experience update rolled over three months during this summer. The update was created to reward the websites that are secure and load webpages swiftly on mobile devices which pass core web vitals conditions defined by Google. As a consequence of the update, we have seen that many publishers in competitive verticals saw a decline in mobile traffic. Further, Google revealed that they are bringing updates to search results of a desktop in the first quarter of 2022, giving a chance to enhance existing site performance while staying ahead of coming updates.

Page speed insights and lighthouse tools are recently updated by Google, which can assist you in better understanding specific causes of slow website speed and failures of core web vitals. If you lost SEO mobile traffic in late summer and failed the conditions, it may be valuable to spend time improving your core web vitals metrics and website page experience.

Taking things one step further, it may be worth using cloud hosting services like Cloudflare or AWS for your site. These solutions have built-in speed and security optimizations that can assist your site load faster on desktop and mobile devices. You may also decide to hire a professional for SEO in Dubai who can make a complex technical project more approachable for your developer and you.

Being Authentic And Serving Your Users

Google search quality Guidelines latest version refines their guidance for quality content, especially related to YmYL industries such as health, business, finance, etc. The key indicator of how your website will perform throughout a core update is content quality. It is always a good idea to stay on top of Google's suggested best techniques and develop content that meets users' requirements, especially as compared to your contestant. If you are losing your ranking in June, July, or November, this could be because of an update of the core algorithm, and poor content quality, or a poor user experience.

Link Spam & Guest Blog Posts

If you want to rank top in search engines, quality, and relevant backlinks play a vital part in it. It is a strong indicator of how well your website will rank, and obtaining high-quality backlinks has always remained one of the most challenging SEO strategies to get right. However, as Google is progressing day by day, it is taking action against unnatural links.

The latest update of link spam was rolled out by Google in July, which specifically targets links that are sponsored within content, blog posts, and affiliate links. They are focusing on targeting the links of these areas because these links tactics scale exceptionally well but are usually low value and low effort. If you are experiencing that your website ranking is declining, you may use these links in your backlinks profile. To identify good and bad backlinks, you need to perform a backlink audit.

Conclusion

2021 was a challenging year for many webmasters. Losing traffic in this duration has many potential reasons but also presents opportunities to better concentrate on SEO practices heading in 2022. Taking the right approach for SEO practices across content, links, technical, and so on will assist put you in the best position to recover your ranking.